A great video for Lexus done by Pleix.
I got chills when watching this, definitely a car commercial done right!
“Pleix direct the English National Ballet’s prima ballerina Tamara Rojo in their latest project for Lexus through CHI and Partners. Pleix worked closely with choreographer Russel Maliphant to ensure that Tamara’s movements matched the lines of her body with the strong lines of the car. Check out the impressive results in this beautifully crafted commercial.”